April 22-24 | MGM Grand, Las Vegas | Booth 463
Booth 463. Live demos of the AI tools behind a 48% lift in applications and a 30% drop in cost per application. Bring your laptop. Let's dive in.
This is who we are in 60 seconds
Level is a digital marketing agency with 250+ people across three brands. We combine AI, creative strategy, and media into one system built to sustain and scale momentum for brands in complex, high-consideration markets.
Book a conversationFind us
MGM Grand Conference Center, Las Vegas. Stop by for interactive AI demos, candid strategy conversations, live audits of your marketing, and a shot at winning a Nintendo Switch 2.
Expo hall hours
Wednesday, Apr 22: Welcome events begin at 1:00 PM
Thursday, Apr 23: 10:00 AM - 5:00 PM
Friday, Apr 24: 9:00 AM - 1:00 PM
Location
MGM Grand Conference Center, 4701 Koval Ln, Las Vegas, NV
What to expect at Booth 463
Level Intelligence Suite interactive quiz
Map your challenges to our AI toolkit and walk away with a personalized recommendation.
AI Visibility Scorecards
See how your brand shows up in ChatGPT, Gemini, and Perplexity results.
Live media and creative audits
A candid look at your paid media or creative with actionable takeaways.
Nintendo Switch 2 giveaway
Scan your badge at the booth. Winner drawn Friday.
On stage at LeadsCon
Thursday, April 23 | 3:15 - 4:00 PM PT
Marketing leaders are under pressure to prove impact where last-click attribution is breaking down. This session explores what "data-driven" actually means today, moving beyond channel metrics to incrementality and revenue-based outcomes. Drawing from the COUNTRY Financial and Level partnership, we'll show how lead scoring in advertising identifies higher-quality prospects and drives greater value across the funnel.
Ryan Staniak
Head of Digital Client Experience, COUNTRY Financial
Nicole Jennings
EVP, Service Delivery, Level Agency
Thursday, April 23 | 3:05 PM PT
A rapid-fire look at how Level uses AI-powered tools to identify your highest-value prospects before you spend a dollar on media. Part of the LeadsCon Speed Demo series.
Level Intelligence Suite
The Level Intelligence Suite is our proprietary stack of AI tools built to support demand generation and lead gen across complex, high-consideration markets. Five interconnected tools — each purpose-built, each connected — turning raw behavioral data into decisions that drive pipeline and reduce wasted spend.
Level.Signal
Predictive propensity scoring — identify your highest-intent prospects before you spend
Level.Pathfinder
Journey mapping and attribution across multi-touch, multi-channel funnels
Level.Prism
Creative intelligence and performance analysis at the asset level
Level.Pulse
Real-time performance monitoring and anomaly detection across channels
Level.Foundry
Iterative website design and development that refines every step from concept to launch
Most marketing systems are great at reporting what happened — but terrible at predicting what to do next. Level.Signal changes that. It's a predictive modeling platform that integrates website behavioral data, lead form submissions, and media interactions to build propensity scores that identify your highest-intent prospects before you spend media dollars chasing them.
Rather than relying on static rules or limited CRM fields, Level.Signal recognizes that buying intent often shows up in behavioral patterns first — visit frequency, content engagement, return behavior — long before someone fills out a form. The model learns which signal combinations correlate with actual downstream revenue, then feeds those quality signals back into your ad platforms to find more people like your best converters.
Think with Google featured Level.Signal as an example of how modern marketers are turning fragmented measurement into predictive growth — moving teams from backward-looking dashboards to forward-looking decisions.
Read the Think with Google feature →How it works
Verify
Align your tracking and CRM data into a unified source of truth
Define
Establish what a quality conversion looks like for your specific funnel
Train
Build the model on your historical behavioral and conversion data
Activate
Push intent signals into your media platforms — find more of your best prospects
Proven results
48%
increase in applications for a higher education client
30%
reduction in cost per application through better targeting
Results from a higher education client using Level.Signal for media optimization and lead prioritization.
Meet the team
Howard Diamond
Chief Revenue Officer
↘Howard Diamond
Howard leads revenue strategy at Level Agency, aligning sales, marketing, and client success to drive sustainable growth for the agency and its clients.
"I'm looking forward to LeadsCon to hear directly from brand leaders about the challenges they're facing and how they're evolving their growth strategies in response."
↖
Nicole Jennings
EVP, Service Delivery
↘Nicole Jennings
Nicole oversees the teams and systems that turn strategy into measurable performance for clients across every channel at Level Agency.
"Our teams across paid media, seo, creative, martech, and webdev are the best in the industry - truly living 'good enough isn't' every day - I can't wait to explore how we can impact the attendees' businesses at LeadsCon in one or all of those disciplines."
↖
Brian Ryback
VP of Sales
↘Brian Ryback
Brian drives new business growth at Level Agency, partnering with performance-minded brands to build marketing programs that compound over time.
"I'm excited to connect at LeadsCon and share how we're helping brands turn smarter lead generation into real, scalable growth."
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Josh Muskin
VP of Sales
↘Josh Muskin
Josh partners with growth-focused organizations to identify where AI-powered marketing can unlock their next level of demand and revenue performance.
"Our client partners use AI to power leadgen like never before - and it's time to share exactly how with the biggest contingent of leadgen marketers there is."
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Traci Gibbs
Senior Sales Development Representative
↘Traci Gibbs
Traci connects prospects to the right Level Agency solutions, helping brands take the first step toward smarter, more accountable digital marketing.
"I’m excited to connect at LeadsCon with marketers who are ready to move beyond "spray-and-pray" lead gen toward smarter, more accountable strategies that actually tie spend to qualified outcomes."
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Brad Stephenson
SVP, Marketing and Sales Enablement
↘Brad Stephenson
Brad leads the marketing and enablement engines at Level Agency, ensuring the sales team and the market understand what makes Level's approach uniquely effective.
"We're fired up to bring our AI-powered digital marketing to LeadsCon this year. Come find us at Booth 463, let us buy you a coffee, and see why 'Good Enough' isn't the way we do things at Level."
↖
Jarrett Fleagle
Head of Marketing
↘Jarrett Fleagle
Jarrett shapes the voice, positioning, and demand strategy behind Level Agency, bringing the agency's performance story to life across every channel.
"At Level, we're accelerating the growth trajectory of ambitious brands by fundamentally transforming how they do lead gen -- I can't wait to reveal how we do it at LeadsCon."
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Kaylei Sadler
Content & Community Coordinator
↘Kaylei Sadler
Kaylei keeps Level Agency's community connected and informed, crafting content that resonates and building relationships that extend well beyond the event floor.
"LeadsCon brings together some of the best minds in lead gen. I'm looking forward to connecting with that community and sharing what Level is all about."
↖At Booth 463
We're fun people to talk to. We also have some pretty cool stuff to show you. Set up a specific time to meet with our team or just visit us at booth #463.
Take the quiz. Find your AI edge.
Our interactive experience maps your marketing challenges to Level's proprietary AI toolkit: Level.Signal, Level.Pathfinder, Level.Prism, Level.Pulse, and Level.Foundry. You'll walk away with a personalized recommendation for which tools fit your needs.
Book a sessionHow visible is your brand in AI search?
Level's team will assess your brand's presence across AI-powered search (ChatGPT, Gemini, Perplexity) and deliver a scorecard showing where you stand and where the gaps are. Book a conversation to get yours.
Book a quick auditGet a second opinion on your media spend.
Level's strategists will review your current paid media or creative and identify quick wins. No pitch, just a candid look at what's working and what's not.
Schedule a conversationWe're giving away a Nintendo Switch 2 gaming console. Visit Booth 463, scan your badge, and you're entered. Winner drawn Friday before the expo hall closes.
No purchase necessary. Must be present to win. See booth for official rules.
Find Booth 463
Book 15 minutes with our team at LeadsCon or anytime after. We'll talk about your goals, not ours.
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